Decipher the mysteries of your customer relationships.

Brandluv is a brand relationship research and strategy firm, dedicated to building more authentic, honest and valuable relationships between brands and the people that buy them. We offer custom research, turn-key and syndicated studies designed to help you understand and improve the dynamics of your consumer / brand relationships.

Build stronger relationships

Learn when, where and how to establish relationships that are inherently valued by your target market.

Remain relevant and resonant

Learn what matters most to your target market and how to deliver it.

Fortify the bond

Discover what drives brand loyalty and how to maintain it over time.

Why we need a deeper understanding of brand relationships


People now expect companies to understand what type of relationships they want and to respond appropriately—they want firms to hold up their end of the bargain.

Harvard Business Review

Industry Studies

Brandluv conducts annual proprietary studies that measure the strength of brand relationships within specific industries.
If you would like to include your brand in one of our studies, please contact us at

Apr 22, 2015

The ROI of Brand Relationships (It’s higher than you think.)

Harvard Business Review recently published a study by Christof Binder and Dominique Hanssens that lay to rest a lingering debate. Which is more valuable: Brand equity or brand relationships?  As the chart below shows, the financial value of brand relationships is steadily surpassing brand equity.  Today, “the lion’s share of value lies in customer relationships.” […]

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Apr 3, 2015

What Matters Most in Brand Relationships?

Reliability. Responsibility. Respect. Sincerity. Transparency. Trust. Reciprocity. A clear purpose. A shared purpose. When we pull ourselves out of old school marketing modes, some measures become more important and others become less important. That’s because the goal in relationship building isn’t persuasion. It’s trust, loyalty and the creation of economic value that transcends dollar amounts. […]

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Mar 10, 2015

Brand Experiences Create Brand Relationships

This is a story about grocery store/consumer relationships. As far as brand relationships go, it’s not a good one. Our little town has two national grocery chains: King Soopers and Safeway. The Safeway store is a depressing place that has bad produce and sometimes stinks of old fish. Most people only shop there for last-minute […]

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